A B2B fashion platform is the easiest, fastest and most modern way to do wholesale and scale a business. If that doesn’t sound intriguing enough, here’s a rundown of everything you need to know about a B2B fashion platform setup.

The many features of online shopping are coming to the B2B fashion industry

Online shopping is fantastic for many reasons: it’s fast, simple and highly scalable. Best thing it’s on the needs of the customer, time and place doesn’t really exist in the digital world when shopping online fashion. B2B fashion webshops bring exactly the same features you already enjoy when selling to consumers, but are designed specifically for large, fashion business-to-business sales. The popularity is growing and for obvious reasons. 

When having a brand and selling to end-consumers, some brands might be thinking “well, why can’t I just build a regular webshop and do my wholesale from there?” and the answer is, you actually can. But the true benefit of a strong and effective B2B fashion platform lies exactly in the nature of which they’re optimized for selling to businesses, hence a B2B Fashion webshop. A B2B fashion webshop should bring features like product line sheets, one click invoicing and matrix ordering, which make bulk buying for businesses much easier. This is possible in the Traede B2B fashion ecommerce webshop. To give you an example of the effectiveness of a B2B fashion platform you will gain the ability to quickly order a product in bulk in e.g. five different sizes and seven different colors, while keeping track of invoices and still being able to see products in line sheets.

The oldschool model of wholesale orders are dead

The old way of creating and getting wholesale orders can be a hassle as well as risky. We have heard stories of papers getting lost or computers getting stolen and large orders hence suddenly disappeared. The old methods of using a combination of phone, email and spreadsheets requires many steps before you and your customers can complete an order. Luckily, there’s a better way – B2B fashion webshops. By starting and ending your wholesale order process within one single, online system, you can avoid a lot of the challenges mentioned above. Customers can browse your collections easily and place orders anytime and anywhere – without you having to write anything down. And what about invoicing, you might think? They are automatically created and are synced seamlessly with your accounting software, which are integrated with the Traede B2b fashion platform.

With a B2B fashion webshop, you can easily scale

It’s also easier to scale your fashion business with an effective B2B webshop. Scaling into new markets is as easy as a few clicks. New markets can be specified with new currencies following a few steps. If you want, you can also price items differently in each market individually. And once you need new retailers to these new markets you simply sent them an invite to your B2B fashion webshop. You’ll never have to worry about losing a sale because it took you too long to reply to an email – your customers abroad can happily shop comfortably.

Further, B2B fashion webshops simplify your processes a lot. You no longer need to find SKU numbers when a customer want to order something. The customer chooses the products, and the webshop does the rest – it automatically creates an order, invoice and synchronises it all to your ERP system. This involves less people to be involved in the daily operations in processing orders and lowering the risk of mistakes. You can instead spend that time on your client relationships and on your products. If you want to read about B2B ecommerce platforms in general you can find our blog post here.

Get data insights from reports of your B2B Fashion platform

What is selling and what is not? Which retailer is growing the most in which market? You’ll usually need to crunch a whole lot of excel arks and deep dive into numbers to find out. With a good fashion B2B webshop, you won’t. Whether you want a quick performance data insight via a real-time dashboard, or in depth analysis via custom reports, your webshop has all the data and insights you need.