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Traede is delivering a IT-system which automizes processes and helps brands with an easier, faster, cheaper and more efficient management of stock and economy within the business.
The company was founded in 2014 by Christopher Heilmann, CEO and Esben Petersen, CTO. Back in the days it was very difficult for smaller brands to act as a big brand and hence there was a need for disrupting the manual and slow processes. The existing IT-systems were very expensive for smaller brands and due to this fact the creative owners and entrepreneurs often had a lot of processes and task to take care of, which took time from more important work tasks.
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