ArtFusion is a Copenhagen-based contemporary women’s fashion brand that embodies
the expression of art through fashion. However, working within an aesthetic universe, with
all original artworks and prints in every collection, does not lessen the need for an intuitive
and easy-to-use sales optimization platform to handle everyday business.
ArtFusion’s previous B2B sales platform did not live up to the expectations. Without going
into specifics, they knew they had to change things up to be more efficient, accurate and
ArtFusion saw themselves scouting for the best solution to fit their needs in terms of
especially user experience, service need and data management. They came to realize that
they would be better off trying out something else – and this something else was Traede.
Getting onboarded by Traede was a smooth transition, and as soon as the ball started
rolling, it became clear to Tina from ArtFusion that one thing in particular would make the
difference: Traede’s approach to servicing their customers.
At Traede the Customer Success team, spear-headed by the ever-happy Rasmus
Justesen, do their best to be available and accommodating – ready to provide the help
needed or engage in dialogue about future ideas and improvement potential of the
platform. As such, ArtFusion can focus on creating value for their customers with their
responsible and conscious approach to slow fashion. In addition, Traede also provided an
extremely user-friendly platform with great integration potential.