After the two friends decided to build the A. Kjærbede brand Adam knew he had to travel to China and make deals with factories who could produce the sunglasses for him. He was on the lookout for a strong partner that could deliver high quality for affordable prices. With a shady reputation Adam didn’t want to work with all factories in China he only wanted to work with the good ones who could make sure high quality was delivered.
Without any further insight to the Chinese production facilities Adam started Googling his way around for finding the perfect manufacturing partner. After reviewing around 5 factories he wrote the one that looked the most professional, looked like having nice styles combined with high quality. The weird thing was though, that he could not feel the fabric, meet the people behind but just had to trust his guy feeling and his heart. To the surprise of Adam, exactly that factory replied surprisingly fast and with great English skills and they scheduled soon after to meet up in a suburban industrial area of China.
After finding the factory on Google Adam bought a one-way ticket to China, he checked into a shady hotel and went off to meet the owners of the factory. One of the first questions Adam recalls being asked by the Chinese businessmen was what other factories in the area he was supposed to meet and hence how long time they had. Adam replied, that he was not going to meet other Chinese businessmen and that he only wanted to work together with them! They thought he was crazy, but this first meeting turned out to be a life long relationship between the Danish brand owner and the Chinese business family and to this very day Adam is still using that very same factory for producing his high quality sunglasses.
Adam quickly learnt that when doing business with Chinese people it is important to create a strong relationship with them and benefit from the trust you gain to each other. In those few days Adam was visiting the family factory they both went to play basketball with the son of the family, they went sightseeing and they went to a club to party Chinese style. In other words – the family approved him and once you are approved, you are a friend. This relationship has continued to develop further and the Chinese son of the family has even visited Adam in Denmark several times.