Han Kjøbenhavn contacted Traede because they needed a simple, effective, reliable and international order management system for their wholesale sales division.

The primary focus for Han Kjøbenhavn was to get a solution that would make their sales organization more efficient. To achieve that they needed a wholesale ecommerce solution that would help them optimize their internal business processes and provide them with better data quality in their day-to-day work.

Traede scored high on simplicity and ease of use, and it was very important for Han Kjøbenhavn that they got a plug-and-play solution that would get them up and running in no time. Traede enables Han Kjøbenhavn to run their international sales activities and manage customers and agents all around the world. To ensure that both technical and business needs was fulfilled a stack of custom integrations to Han Kjøbenhavn’s other business systems was created by Traede.

At Han Kjøbenhavn a B2B system was a must in order to run their B2B wholesale. With Traede they could offer their retailers great service through 24/7 sales, follow-up on order through processing, and access to packshots. Furthermore, margin of errors when agents are placing orders would go down, and resources would be freed in multiple areas.